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Telstra The Largest Telecommunications And Information Services Company Marketing Essay Telstra is the largest telecommunications and information services company, and is the largest mobile operators and internet service providers. Telstra supplies most homes and business with the basic access, and local, long-distance telephone call services, as well as mobile and internet services, which are the series telecom services all over the Australia. The report composes of a short introduction (landscape) of Telstras main area of operation. Also, this report includes environmental analysis, competitive analysis and strategic analysis of Telstra Corporation. In the section of environmental analysis, we analyze the present and future progress condition of Telstra Corporation. Then we use SWOT to analyze Telstras Strengths, Weaknesses, Opportunities and Threats. At last, base on the SWOT analysis, this report analyzes the companys strategies. We can achieve conclusions that Telstra is becoming a media company. Content List 1. Introduction Telstra is the largest services company offering telecommunications and information, and is the largest mobile operators and internet service providers. Telstra can not only supply to all of Australians with a full range of telecommunications services, but it also is one of the largest nationwide telephone network. Nowadays, the internet users of Telstra have been excess 0.4 million. The company established a specializing department to be responsible for the Telstra datas future development, promoting the development of value-added business. Telstra Company listed in the Fortune magazine as one of the world top 500 companies, is the worlds 13th-largest telecommunications company. 2. Competitive analysis for Telstra Corporation Telstra Corporation (Telstra) is one of the leading telecommunications enterprises in Australia. It supplies a wide range of telecommunication, advertising and information services. Telstra Corporation backs its operation and strengths a competitive being against other players with its the stronger network infrastructures. However, saturation in the mobile market of Australian could have an impact on margins of Telstra Corporation. SWOT Analysis for Telstra Corporation Strengths Weakness Strong network infrastructure Strong retail broadband performance Dominant market position Relations with the regulatory bodies Opportunities Threats Expanding operations in China Saturated Australian mobile market Regulatory environment 2.1 Strengths Telstra has a strong network of infrastructure, which supports its operations. The strong network infrastructure backs the business operations and provides Telstra with a two-edge sorrow on competition with other companies. In the retail business board, Telstra made a record about its growing strongly. The operation had a better performance, due to the Telstras strong retail broadband performance. In the telecommunications market of Australian, Telstra is one of the most meaningful companies. Telstra launch new services and improves its competition, which result from its strong market position. 2.2 Weaknesses Stockholders faith and its brand worth are damaged for the weak relationship between the Telstra and regulatory bodies. 2.3 Opportunities In the telecom market of China, the operations business is expanded. In addition, the internet users of China have reached 298 million up at a high of 42%. What more, the internet penetration of China users is at 22.6% that is very low, which has left a growth room. Chinese internet market can stimulate companys growth seeing from the its expanding at present. 2.4 Threats In Australian, the mobile market has saturated. Telstra got amount of revenues from the Australian mobile market, at the same time, operating performance of Telstra could be influenced in near term. However, in the future years, the regulatory environment could have an impact on the Telstras operation performance. 3. Broadband planning and strategies of for Telstra Corporation The market is full of variables, risk of investment increases, income is difficult to control, value chain becomes more complex, but also Telstra faces competition and the complaints of its monopoly from other rivals. By 2012, whether Telstra is still able to occupy the leading position in information and ICT services market or in the pipeline to dominate the wholesale market is unknown, which are the great challenges Telstra will face. Facing these challenges, Telstra has adopted the following strategic initiatives: From the original technology-driven shift to market-oriented, Telstra is based on the market in the management of corporation. Enhance consumer research and costumer segmentation. Telstra subdivided all the customers into seven major customer base and more than 100 micro-customer base, and take the budget market. Explore new revenue and expand the content of services. Provide widely media services such as fixed and mobile convergence services, movies, music, content services, broadband and mobile bundled services, etc. Telstra is to expand its business oversea, such as the purchase of Chinas SouFun Sensis for the corporation to develop ICT services. Reduce costs and achieve the mode of One Factory. Reduce technology products and engineering investments; improve the investment of the products market launch, projects and infrastructure. Such as reducing the number of networks and systems, taking budget management of products and prices to connect to the One Factory mode; reduce the NGN investment and labor costs. A series of restructuring measures Telstra has taken are from a clear understanding of the company that the traditional fixed line is not the driving force of revenue growth and the revenue growth will come from other services. To this end, Telstra made the way of technical revolution in 2005 to build the most modern wireless broadband system in the world in a years time and to introduce the simple technology of mobile phone products. Secondly, Telstra sold the non-core assets of its businesses and use the proceeds obtained get the acquisition of Sensis for business advertising, transaction and directory services. Now Sensis has been one of the core platforms to achieve revenue growth. Thirdly, Telstra is becoming a media company. Foxtel service which is on behalf of the entertainment industry has also become one of Telstras the most famous brands. Fourthly, expanding oversea actively is also a major strategic choice of Telstra Corporation, such as Telstra Corporation has the largest local wireless service in Hong Kong, holding 51% stake in Chinas SouFun, which opened the door to enter Chinas highly competitive online advertising market. In short, Telstras strategic transformation is steadily moving forward. We have seen the positive effects of Telstras strategic transformation in fiscal year 2007 and 2008. 4. Conclusion As one of the leading telecommunications companies in Australia, Telstra offers a full range of telecom services throughout Australia. This report includes a brief introduction of Telstras main area of operation. Also, this report includes environmental analysis, competitive analysis and strategic analysis of Telstra Corporation. We use SWOT to analyze Telstras Strengths, Weaknesses, Opportunities and Threats. At last, base on the SWOT analysis, this report analyzes the companys strategies. We can achieve conclusions that Telstra is becoming a media company.
Theory integration on 3 terrorism cases - Term Paper Example
The theories on terrorism are also too varied, such as to defy an integrative understanding of the phenomenon. This paper will therefore explain the orthodox and non-orthodox theories on terrorism, applying these to three known cases of terrorism. Analytical discussion will try to show that the hypothesis is valid and relevant. Orthodox terrorism theories Terrorism is a highly debatable issue. Its complexity emanates from the primeval nature of man to sow lethal violence against his kind. It is estimated that the 18th century French Revolution gave impetus to modern terrorism that led to the upsurge of contemporary terrorism with its state, interstate and global dimensions. Thus far, orthodox theories on modern terrorism have been used to understand cases of terrorism, but these have been subjected to debates. In an in-depth analysis, Jason Franks opened up a discussion of the Orthodox Terrorism Theory or theories, proposing a more comprehensive non-orthodox understanding of the phenomenon which be applicable in the many years to come. For Franks, the Orthodox Theory is capable of answering the questions what makes up terrorism and how it can be countered. However, he notes that the Orthodox Theory fails to adequately answer why it happens. ...
o coerce and intimidate governments to accept political, religious or ideological objectives, and secondly in defence of the terrorist act as when Hezbollah leader Sheikh Fadlallah described terrorism as â€œfighting with special means against aggressor nations in religious and lawful warfare against world imperial powers.â€ ( Kramer n.p.). The situation shows that it is difficult to establish a sound foundation for research and policy on terrorism. This may also suggest that resolving the phenomenal rise of terrorism may continue to meet difficulties in the times ahead. To be fair, the Orthodox Theory on Terrorism has merits. It comprises the western model of understanding terrorism along the human ideals of liberty, rule of law, and democratic life in society. It is also a practical concept in dealing with acts of terrorism as threats to state authority. The Orthodox Theory has laid down three useful themes on terror acts, namely (a) Functional, as embodied by the Theory of Provocation, or the belief that terrorism aims to provoke a response from a repressive state by means of strategies that will radicalize citizens against government (Laqueur 72) (b) Symbolic or the explanation that terror acts have image- value under the idea of â€œterrorism in theatreâ€ (Jenkins 132), and (c) Tactical as terrorists use strategies along short-term objectives such as hijacking, as well as long-term objectives to advancing the broader cause of revolution. In spite of merits derived from the Orthodox understanding of terrorism, Franks perceives that this approach needs to be improved owing to the new terroristic environment which has pushed terrorism beyond the state into interstate and global boundaries. The alternative terrorism theory Improving on the orthodox theory, Franks
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